UX vs. Marketing: Can These Opposites Attract?

UX vs. Marketing: Can These Opposites Attract?

They say opposites attract. Both opposite sides complement what the other lacks and that makes for a better outcome. But in the digital world, does this concept work? UX and marketing; two essential business aspects that play a vital role in driving profitability. These different departments were made for a reason and that is to increase …

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12 Common Misconceptions about Small Business

12 Common Misconceptions about Small Business

The Internet has encouraged many small business owners to invest in e-commerce ventures. As a small business owner, who is ready to test waters, you must be aware of common misconceptions on how to start a business online. Here is a list of few misconceptions that you should be aware as you start to manage …

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The Simplest ways to make Quora work for your brand

The Simplest ways to make Quora work for your brand

Quora is a free platform to ask questions on any subject. It helps to get quality answers from people who are interested and/or an expert in the topic. This post is in continuation to our previous articles to help small businesses establish their brand online.     Millions of  people access Quora every month to gain …

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Tools Everyone In The Small Business Industry Should Be Using

Tools Everyone In The Small Business Industry Should Be Using

If you are a Small business and have tasted initial success through traditional brick and mortar format you can consider expanding revenue by starting an online business. In our previous posts here and here, we talked about the whys and hows of eCommerce. Once you decide to go online you would require a number of …

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Why We Love eCommerce (And You Should, Too!)

Why We Love eCommerce (And You Should, Too!)

The global trends for the eCommerce indicate a bright future, accelerated even further with advent of mobile. Digital Commerce and in particular Mobile Commerce has now transformed the way business is conducted across the globe. It has taken retailing to a whole new level. Established brands and traditional brick and mortar stores are investing heavily …

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10 Quick Tips About eCommerce

10 Quick Tips About eCommerce

Statistics for the retail industry indicate a positive trend for the online business. We have been a witness of the eCommerce boom of the last decade. Therefore brands will have to start investing time and resource in building and maintaining a good eCommerce website. Being new to this field shouldn’t necessarily be a handicap. There …

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Welcome to Talking Point

Welcome to Talking Point

Hello Readers, This is a short note to welcome you and introduce the Talking Point (TP) journal and set an expectation of what one could expect from this publication going forward. Our primary offering STOR-e is a SAAS eCommerce solution, purpose built for small business owners who operate in the Creative domain. It’s a platform for all the Makers around …

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